Events

Winter 2025

Marketing Speaker Series

• Minah Jung, New York University, March 28
• Melanie Brucks, Columbia Business School, April 4
• Esther Uduehi, University of Washington-Seattle, April 11

Other events

• January, JDC West 2025 Competition: Camryn Jackson, Tyler Bichage, and Arabella Vuong from Marketing placed first in this competition (thank you to MBEL Instructor Utku Akkoc and two industry volunteers who coached this team)
• February, 2025 Alberta Not-for-Profit (ANPA) External Case Competition
• March, 2025 NAIOP Real Estate Challenge: Students from Dr. David Dale-Johnson's Real Estate class competed in Vancouver

Spring 2025

Business Economics Speaker Series

• Zhiqi Chen, Carleton University, April 11
• Brian McCaig, Wilfrid Laurier University, April 25

Marketing Speaker Series

• Aziza Jones, Wisconsin School of Business, May 16

Fall 2023

Marketing Speaker Series

• Stefano Puntoni, Wharton School, “Offshoring, Automation, and the Legitimacy of Efficiency: A Social Contract Account of Consumer Reactions to Collective Layoffs”, September 22
• Adrian Ward, University of Texas at Austin “People mistake the internet’s knowledge for their own”, October 6
• Peter Popkowski, University of Queensland, “Compound Conjoint Analysis: A Charity Case”, October 13

• Ana Martinovici (Erasmus), October 20

Winter 2024

Business Economics Speaker Series

• Kristian Behrens, University of Quebec in Montreal, “Prime Locations”, April 5

Winter 2024, MARK 502 Commonwealth Stadium Tour

Evan Daum (VP of Marketing and Fan Engagement with the Edmonton Elks) hosted this tour

March 2024, Edmonton Elks Case Competition

During this event, organized by the Sports Networking Association in collaboration with the Edmonton Elks, teams of two to four students acted as consultants to the Edmonton Elks Football Club and presented solutions to representatives of the Edmonton Elks and the University of Alberta. Teams focused their presentation on marketing, finance, or event management.

Fall 2020

Marketing Speaker Series

• Gerald Haubl, Alberta School of Business, "Exploration Traps: How the Opportunity to Switch Among Experiences Affects Consumption Enjoyment," November 13
• Zak Tormala, Stanford, "Perceiving Attitude Change: The Qualitative Change Hypothesis," November 6
• Jeff Galak, Carnegie Mellon (Tepper School of Business), "Identifying the Temporal Profiles of Hedonic Decline," October 16

Winter 2021

Marketing Speaker Series

• Simona Botti, London Business School, "Control and Information: What is the Value of Knowing an Undesirable, Unavoidable Future?" January 15
• Minah Jung, NYU, "Predicting Consumers' Valuation and Willingness-to-Pay," April 9

Spring 2021

Marketing Speaker Series

• Ellie Kyung, Dartmouth, "Mental Mapping of Magnitude," April 23
• Ravi Dhar, Yale, "Why the Future Matters for the Present: Expecting a Future Positive Experience Reduces Adaptation to a Negative Experience," April 9

Marketing Speaker Series

• Xin (Shane) Wang, Ivey-University of Western Ontario "Image Portfolio and Demand in the Sharing Economy," November 1
• Shelly Rathee, University of Utah, "Presence and Consequence of Marketplace Sexism in Customer Reviews," October 15
• Dongjin He, The Hong Kong Polytechnic University, "Hiding in the Crowd: Secrecy Compels Consumer Conformity," October 4
• Zoe Lu, University of Wisconsin-Madison, "That Money Feels Like Mine: How a Consumer-Funded Frame Increases Incentive Effectiveness," September 27
• Mansur Khamitov, Nanyang Technological University, "Names are the Mirrors of the Soul: The Role of Anthropomorphized Possessive Brand Names in Brand Preferences," September 20
• Chuck Howard, UBC "A Prototype Theory of Consumer Expense Misprediction," September 13

Winter 2019

Marketing Speaker Series

• Oleg Urminsky, University of Chicago, February 8
• Charis Li, University of Florida, "How Object History Value Shapes Owner Decisions in the Sharing Economy," January 9

Fall 2018

Marketing Speaker Series

• Shirley Zhang, University of Chicago, "A Dragging-Down Effect: Consumer Decisions in Response to Unit-Price Increases," December 18
• Nikki Sullivan, Duke University, "Indulgent foods can paradoxically promote disciplined dietary choices," December 17
• Evan Weingarten, University of California, San Diego, "Do We Look Ahead or Behind Us in the Rankings," December 14
• Noah Castelo, Columbia University, "Consumer Adoption of Algorithms that Blur the Line Between Human and Machine," December 13
• Sarah Moore, University of Alberta, Department of Marketing, Business Economics and Law, "Emotional Echo Chambers: Observed Emoji Clarify and Intensify Individuals' Emotions and Responses to Social Media Posts"
  AND "Play it Again, Sam! Measuring and Understanding Volitional Reconsumption," November 23
• Suzanne Bliven Shu, U of California, Anderson School of Management, "Risk, Ownership, and Loss In Decumulation During Retirement," October 26
• Katherine (Katie) Lafreniere, PhD Candidate, University of Alberta, School of Business, "The Power of Potty Mouth: The Meaning and Impact of Swearwords in Word-of-Mouth," September 20

Marketing Seminar Series

• Joonji Shim, Sauder School of Business, University of British Columbia, "Embracing the Experiential: Reminders of Mortality Increase, Consumer Preferences for Experiences over Material Goods", Sep 1, 2017
• Mathew Isaac, Seattle University, Albers School of Business and Economics, "The Round-Number Advantage in Consumer Debt Payoff", Oct 20, 2017
• Alix Barasch, Stern School of Business, New York University, "Signaling and Cooperation", Jan 19, 2018
• Ying Zhang, Peking University, "Rewards and Behavioral Changes", Feb 9, 2018
• Rom Schrift, The Wharton School, University of Pennsylvania, "The Illusion of Multitasking and Its Positive Effect on Performance", Mar 16, 2018
• Moran Cerf, Kellogg School, Northwestern University, Apr 13, 2018
• Norbert Schwarz (U of Southern California), Anat Keinan (Harvard University), Jeff Galak (Carnegie Mellon University), Carl Mela (Duke University), Marketing Research Camp, May 31 - Jun 1, 2018